Buycoolgadgets, a California based online retailer, has launched an online retail store dedicated solely to mp3 sunglasses & wristwatches. In a glaring disregard to mainstream portable mp3 players which are usually strapped on to the arm or ensconced in apparel pockets, Buycoolgadgets has forayed into a nascent, niche market dealing in wearable electronics. Although the volumes in this market are currently quite low, early indications are that as customer awareness for this product increases, the demand is expected to catapult exponentially.
In a strategic move to test the emerging market for wearable electronics, Buycoolgadgets had unveiled a few models from its range of mp3 watches & sunglasses to the public at the CES 2007 held at Las Vegas. The tremendous interest that was generated at the event spurred Vinod Jain, the promoter of Buycoolgadgets to launch a full fledged e-commerce portal to sell these players directly to the consumer. “This was an opportunity that was just begging to be exploited and so we took the leap” said a visibly beaming Vinod during the launch of the portal.
The wrist watches are available in several designs ranging from the funky to the ultra chique. A wide range of strap options are available to choose from. The sunglasses are also available in several designs. They are made of high quality plastics and come with UV400 coated, shatter proof, polarized lenses. These players range in capacities between 128MB to 1GB offering storage for upto 250 songs! A 2GB & 4GB player is also expected to hit the market in the near future. An added feature is that these devices also come with a fully functional voice recorder too!
Within a few weeks of its launch, the company has seen its sales rise with a large number of orders coming in from Europe & Asia too.
More information on these products can be found at www.buycoolgadgets.com