Claria(sm) (http://www.claria.com) announced today plans for a joint venture with Yahoo! Japan and SOFTBANK Corp. to provide its new personalization platform to consumers in Japan. The joint venture will enable users to obtain a more customized Web experience via the delivery of personalized content such as news, music, video, product recommendations, and advertising based on their unique interests.
"As we launch PersonalWeb, Claria's first application of the personalization platform, we are delighted to be partnering with Yahoo! Japan and SOFTBANK to enable a highly relevant online experience for consumers in Japan," said Scott VanDeVelde, President and Chief Executive Officer of Claria.
For more information contact Mandy Mladenoff of SHIFT Communications, LLC -- 415-591-8420 or mmladenoff@shiftcomm.com.
About Claria Corporation: Founded in 1998, Claria is a pioneer and leader in online behavioral marketing and Web personalization technology. Claria's proprietary behavioral marketing platform provides consumers with relevant content and advertising based on their Web browsing and search behavior. This technology powers PersonalWeb, a Web personalization service that automatically creates and maintains a custom home page for each user based on their online interests. Claria headquarters are located in Redwood City, CA, with offices in Los Angeles, Chicago, New York, Washington D.C. and Tokyo.
About Yahoo! Japan: Yahoo! Japan Corporation is a leading internet brand and one of the most trafficked Internet destinations in Japan. Yahoo! Japan seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with internet users in Japan. Yahoo! Japan is headquartered in Tokyo, Japan. http://www.yahoo.co.jp/
About SOFTBANK: SOFTBANK CORP. (SOFTBANK) is a provider of information infrastructure and distribution services to the computer industry in Japan. The Company operates a portfolio of Internet-related companies engaged in broadband infrastructure, e-commerce, e-finance, media marketing, broadband media, Internet and culture, technology service and overseas funds. http://www.softbank.co.jp/en/