According to the IntelliQuest CIMS Business Study Fall 2006, InformationWeek has maintained its #1 position reaching the most influential technology buyers -- IS/Networking/CIO/VP IS (information systems (IS), networking, CIO or vice president of IS).(1) InformationWeek leads its competitors -- Computerworld, CIO Magazine, eWeek and InfoWorld for the 10th year in a row across this highly influential target.
Additionally, InformationWeek for the first time in recent years, ascended to the # 1 reach to the highly sought after job title of CIO/CTO/Vice President of MIS,IS,IT,(2) reaching significantly more of these important IT executives than CIO Magazine or any other IT publication.
According to the most recent study findings, InformationWeek also topped its competitors, reaching more IS/Networking/CIO/VP IS -- the technology buyers with the biggest budgets -- who spend significant dollar amounts ($250,000 or more, $500,000 or more and $1 million or more)(3) on technology products and services. The InformationWeek community, both in print and online, includes an audience of more than 2.5 million CIOs, IT executives and business managers who are charged with driving growth and profitability, serving customers and continuously improving efficiencies.
"This industry study confirms InformationWeek as a trusted, authoritative source for IT decision makers on today's most important business and technology issues, and validates our strategy of aligning content the way decision makers want and consume information," said Scott Vaughan, InformationWeek publisher. "As the leading business technology brand, we are committed to delivering a distinct, valued point of view to the Business Technology Community."
InformationWeek sets the agenda for business technology executives, covering the full range of information access points IT decision-makers use today. A trusted, authoritative source and information filter, InformationWeek helps community members understand and focus on what's important up-to-the-minute - in print, online, through independent research and at live, peer-to-peer events. Through its cross-media platform, InformationWeek delivers content to complement the print publication to its community of business technology leaders when and how they want it, 24/7. The InformationWeek community includes an audience of 2.5 million CIOs, IT executives and business managers who cut across industries, job titles, company sizes and global borders.
InformationWeek is consistently recognized for its commitment to excellence and thought leadership by the IT community, receiving many of the industry's top media accolades, including several awards from the American Society of Business Publication Editors (ASBPE), top spots in BtoB Magazine's Media Power 50 and Circulation Excellence Awards from Circulation Management Magazine.
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1. IS/Networking/CIO/VP IS: IMS code=((80236)!(80702!80703)).
IS/Networking/CIO/VP IS Average Planned IT Expenditures including
services next 12 months = $531,642; Total Study Average Planned IT
Expenditures including services next 12 months = $92,157
2. Job title CIO/CTO/Vice President of MIS,IS,IT: IMS code=((80236))
3. Spending $250,000 or more IMS code= (2003[0000250000-0999999999]);
Spending $500,000 or more IMS code= (2003[0000500000-0999999999]);
Spending $1 million or more IMS code= (2003[0001000000-0999999999])