There are several potential obstacles that may impact a product's ability to reach its full market potential in the near term. In a field where technology is evolving, it becomes highly essential that new technologies can be integrated with the existing systems so that the cost of switch over to a new technology for the manufacturers would be minimum. Adoption of a new technology is quicker when the costs involved are lesser.


Frost & Sullivan (http://www.ti.frost.com ) finds that the display industry is driven by hot new applications such as mobile phones, MP3 players, digital cameras and camcorders, portable games and video players and automotive entertainment and navigation displays. The expanded usage of many new, hotter and brighter applications is driving the need for new materials that can extend the lifecycle and provide higher performance of these devices.


If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants an overview of the latest analysis of Advanced Display Technologies, then send an e-mail to Trisha Bradley, Corporate Communications at trisha.bradley@frost.com with the following information: your full name, company name, title, telephone number, e-mail address, city, state, and country. The brochure will be e-mailed to you upon receipt of this information.


"Although displays have been around for quite sometime now, the display technologies are undergoing rapid changes with companies and researchers developing not only newer technologies but also innovative solutions that address some of the shortcomings of the already existing ones," notes Frost & Sullivan Research Analyst Archana Jayarajah.


The display industry has long been striving to create a display that most clearly resembles real life images in terms of color, brightness and contrast. New display technologies are always being investigated to address some of the challenges faced by current designs and to offer manufacturers an opportunity to improve performance, extend battery life or reduce the form factor of new generations of devices.


New generations of mobile devices are being designed to support applications that require greater on-screen performance, such as GPS/navigation systems, test and measurement instruments and portable patient monitoring equipment. With mobile products becoming more data-centric and PDAs and digital still cameras moving toward higher resolution screens, the demands upon power consumption will become more severe.


"Display technologies are advancing at a rapid pace. Newer flatter and sleeker displays are replacing CRTs on a daily basis. A display device whether it is a TV or a monitor or a notebook will become waste sooner or later. Display manufacturers are faced with the responsibility of disposing the displays once the end-of-life of these products is reached," says Jayarajah.


This may be a technology hurdle for the future, however it would make sense for the manufacturers to address these issues today by considering the disposal issue while designing the display.


Advanced Display Technologies is part of the Chemicals, Materials & Food Vertical Industry Subscription (Technical Insights) which also includes D280: Small Molecule Organic Light Emitting Diodes, A466: World Flat Panel Displays Market, A919: Analysis of the World Emerging LED Technologies Market, D279: Light Emitting Polymers-Global Developments. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews are available to the press.


Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com .


Advanced Display Technologies


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