r> VANCOUVER, June 12 - Maximizer Software Inc., a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that it has entered into an exclusive joint marketing alliance with Brian Tracy International, one of America's top sources of sales and entrepreneurship education and expertise. The alliance is aimed at providing entrepreneurs and enterprises with best-of-breed business strategy and proven CRM technology - bridging the gap that exists between technology and business savvy.
Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. The author of more than 40 books including "Focal Point", "Getting Rich Your Own Way", "Goals", "The Psychology of Selling" and "Million Dollar Habits", Tracy is an entertaining speaker with the ability to inform and inspire audiences toward peak performance and higher levels of achievement. He addresses more than 250,000 men and women each year on the subjects of personal and professional development, including the executives and staff of IBM, Deloitte, Federal Express and The Million Dollar Round Table.
As a leader in business strategy and promoter of maximum productivity and achievement, Brian Tracy International coaches business leaders on the "Right Use of Technology" as part of the company's Focal Point business success sessions. Having gone to the market in search of a proven, full-suite customer relationship management system to help businesses implement the success strategies they learn during Focal Point sessions, Brian Tracy International selected Maximizer Software as its CRM vendor of choice.
"The gap between leading-edge business strategy and business leaders' ability to best harness the capabilities of today's powerful technologies forms a roadblock that can limit business potential and slow growth," said Brian Tracy, Founder, Brian Tracy International. "By joining forces with Maximizer Software, we hope to bridge that gap - providing business leaders with the industry's top CRM technology and the know-how to implement that technology in a way that positions businesses for crushing competitive advantage and profitability."
Maximizer Software provides the only technology platform that offers businesses the ability to seamlessly move from the sales and contact management requirements of a small business through exponential growth to manage the full sales, marketing, customer service and support needs of large, global organizations - without jeopardizing the momentum of the business.
"Small and medium-sized enterprises are confused by the bewildering array of customer management technology options that are available. Yet, they must overcome this hurdle to compete in an environment that demands a top-quality customer experience," said Peter Callaghan, Executive Vice President, Sales and Marketing, Maximizer Software. "Whether launching a new venture or supporting a large, global sales team, Maximizer Software and Brian Tracy International provide the right technology and the guidance to implement it in a way that best supports the unique business objectives of a company."
About Brian Tracy International
Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. He is a dynamic and entertaining speaker with the ability to inform and inspire audiences toward peak performance and higher levels of achievement. He addresses more than 250,000 men and women each year on the subjects of personal and professional development, including the executives and staff of IBM, Deloitte, McDonnell Douglas and The Million Dollar Round Table. His exciting talks and seminars on leadership, sales, management and personal effectiveness bring about immediate changes and long-term results.
About Maximizer Software
Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,500 Maximizer Enterprise(TM) customers and over one million Maximizer(TM) users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at http://www.maximizer.com.
This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.
Media contact:
Craig Clark
Corporate Communications
Maximizer Software Inc.
Direct: 604.639.3608
cclark@maximizer.com