Rogers Wireless today introduced the next wave of mobile technology with the availability of the Sony Ericsson W810i Walkman(TM) phone. Exclusive to Rogers Wireless, the W810i is the first handset on the Canadian market to be offered with a 1 GB memory card and is comparable to today's top portable MP3 devices with great sound quality and music storage capabilities. Advancements in MP3 technology now make it possible to enjoy more of your music collection and the latest mobile phone technology simultaneously - the best of both worlds is available in one device.


"As Canada's leading wireless carrier, Rogers Wireless continues to offer the latest innovations today's youth want in mobile music technology," says John Boynton, Senior Vice President and Chief Marketing Officer, Rogers Wireless. "By offering high-volume music storage with a compact mobile phone design, the days of having to rely on multiple devices for your mobile needs are over."


"Sony Ericsson's Walkman phones are redefining how consumers listen to and enjoy music," says Magnus Ahlqvist, General Manager for Sony Ericsson Canada. "With more than five million Walkman phones sold around the world, consumers have embraced the concept of the mobile phone as a credible digital music player."


Today's multifunctional mobile phones, which include MP3 capabilities, are emerging as feature-packed powerhouses following intense consumer demand. In a recent survey(*), two thirds of respondents (67 per cent) predict a music-enabled mobile phone will replace the need for an MP3 player - positioning music-enabled mobile devices to be at the forefront of a digital music revolution. For the first time ever, Canadians have access to the best mobile music experience possible.


MAXIMIZING YOUR MOBILE MUSIC EXPERIENCE


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The 1 GB Sony Ericsson W810i Walkman phone makes it easy to load, store and play up to 280 songs (up to 30 CDs), supporting standard MP3 and AAC music file formats. This award-winning handset comes equipped with built-in music player, USB cable, easy-to-use software for transferring music to your MP3 phone, a two megapixel camera, stereo headset and 30 hours of battery time for music playback (up to 18 hours for music playback with phone use). Music enthusiasts can even upgrade the removable memory for even more songs without having to buy a whole new unit.


Enjoying the incredible sounds of the Sony Ericsson W810i Walkman phone is simple because a dedicated Walkman button provides instant access to your favourite songs and play lists and lets you operate the handset like any other MP3 player on the market.


Available exclusively through Rogers Wireless in Canada, the W810i has a suggested retail price of $199.99 with a three-year contract. For more information, visit a Rogers Wireless dealer or www.rogers.com.


ABOUT ROGERS WIRELESS


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Rogers Wireless Inc. is Canada's largest wireless voice and data communications services provider with offices in Canadian cities across the country, more than 6.2 million customers, and two powerful brands: Rogers Wireless and Fido. Rogers Wireless, which operates Canada's largest integrated wireless voice and data network, providing advanced voice and wireless data solutions to customers from coast to coast, is Canada's only carrier operating on the GSM/GPRS technology platform, the world standard for wireless communications technology. The company is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RG), a diversified Canadian communications and media company. For further information, please visit www.rogers.com


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(*) ICM Research interviewed 5,500 respondents aged 18 - 35 years old


across eleven countries in March 2006. 500 interviews were conducted


in the following countries Brazil, China, France, Germany, India,


Italy, Japan, Spain, Saudi Arabia, UK and USA.


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/NOTE TO PHOTO EDITORS: A photo accompanying this release will be


available on the CNW Photo Network and archived at


http://photos.newswire.ca. Additional archived images are also available


on the CNW Photo Archive website at http://photos.newswire.ca. Images are


free to accredited members of the media/


For further information: Odette Coleman, Rogers Wireless, (416) 935-6441, odette.coleman@rci.rogers.com; Sally Jacquart, MS&L, (416) 847-1325, sally.jacquart@mslpr.com