Pioneering Technology Inc. of Mississauga, Ontario (TSX VENTURE: PIO), ("Pioneering") announced today that the roll out of its Safe-T-element™ product to targeted channels (universities, seniors and housing authorities) in the United States is resulting in significant customer acquisition and increased sales. Safe-T-element™ sales have been increasing steadily since the product's October 2006 launch in the U.S., with January sales reaching another new monthly high.


"In keeping with our strategy of focusing on Safe-T-element™ sales and the product's roll out in the U.S. we have been very pleased with our success to date. Our focus on multi-residential channels that can best benefit from Safe-T-element™ is resulting in significant new customer acquisition and increasing month over month sales." said Pioneering CEO Kevin Callahan. "This is just the beginning for this product in the U.S. We are generating a growing following within these communities as these new customers and others begin to familiarize themselves with the technology and move towards full scale implementation."


Significant new Safe-T-element customer acquisitions in these core channels since the Oct 1 launch include (but are not limited to) the following:


Universities and Colleges Montclair State University, New Jersey University of Tampa, Florida Stanford University, California Eastern Michigan University, Michigan University of Georgia, Georgia Southern Illinois University Carbondale, Illinois Southern Illinois University Edwardsville, Illinois University of Illinois at Chicago, Illinois Penn State University, Pennsylvania Rochester Institute of Technology, New York University of Richmond, Virginia University of Delaware, Delaware University of Buffalo, New York Georgia Tech, Georgia University of Connecticut, Connecticut Arizona State, Arizona Binghamton University, New York Murray State, Kentucky Kean University New Jersey


Housing Authorities/Other Suffolk Virginia Housing Authority, Virginia Marietta Housing Authority, Georgia Somerville Housing Authority, Massachusetts North Wilkesboro Housing Authority, North Carolina Brevard County Housing Authority, Florida Housing Authority of Savannah, Georgia Newport News Housing Authority, Virginia Harbor Lights Resorts Time Share, South Carolina Columbia Housing Authority, South Carolina North Charleston Housing Authority, South Carolina


Theresa A. Giardino, Assistant Director of Facilities Management at Montclair State University said, "Safe-T-element is a significant step in the engineering of new products to help keep our students safe and significantly reduce the burden on our community's fire and safety providers. Montclair State University has installed it's first series of Safe-T-element's with great success, and plans on equipping every one of the University's cook tops in order to provide a safer environment for our 17,000 students."


And Tom Cramer, Operations Director at the Suffolk Virginia Housing Authority said, "...I intend to have these devices installed on all of our electric stoves as both a safety product and an energy saver."


About Pioneering Technology Inc.


Pioneering is an "Energy Smart" product innovation company based in Mississauga, Ontario, that creates platform and derivative technologies that manage, control and transform heat into useful forms of energy. Pioneering engineers and brings to market energy smart solutions for consumer products making them safer, smarter and/or more efficient. For more information visit: www.pioneeringtech.com or www.safetelement.com.


This news release contains certain forward-looking statements that reflect the current views and/or expectations of the Company with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.


The TSX Venture Exchange Inc. has neither approved nor disapproved the contents of this press release.


Contacts: Pioneering Technology Inc. Kevin R. Callahan President and CEO (905) 712-2061 ext. 222


Pioneering Technology Inc. David G. Speck Investor Relations (416) 368-8464 Website: www.pioneeringtech.com


SOURCE:  Pioneering Technology Inc.