(www.portentinteractive.com), an interactive marketing agency, today
announced it is on pace for 50% growth for year end 2005, with revenues
expected to exceed $1.5 million, up from $1 million in 2004 and $750,000 in
2003. Portent Interactive, which has doubled its staff size to 16 since
beginning of 2004, now has more than 80 clients, up from 35 at the end of
2003. New client wins in 2005 include: Saltworks (www.saltworks.us), AEG
Worldwide (www.aegworldwide.com), and Crain's Chicago Business
(www.chicagobusiness.com).
Portent Interactive combines strategic consulting, tactical expertise in
design and development, search marketing, optimization, and the web
metrics/analytics to tweak and change campaigns for improved results to
help its clients achieve exponential growth using the Internet.
This is unusual in the industry, as most firms offer one but not all of
those services. It's only by bringing all these skill sets together can
agencies truly deliver accountability and ROI/measurement for integrated
Internet marketing campaigns.
Highlighted Links
Portent
Conversation Marketing
At Portent Interactive, client campaigns are based on its Conversation
Marketing (www.conversationmarketing.com) approach, which adheres to the
view that web sites do not act as passive brochures -- but are a two-way
marketing device.
"As Internet marketing becomes more sophisticated, what you are seeing is a
shift in the industry toward more accountability and a need for broader
skill-sets: agencies like Portent Interactive, O'Grady Meyers, Aquantive,
and Zaz that can build and design 'not just a pretty face web site' (the
web-site-as-brochure stage), but 'next generation' web sites that deliver
on ROI, drive and capture the best (not most) traffic, and ultimately sales
or attention for that company or organization. These are the firms that
are in high demand," said Ian Lurie, Portent Interactive CEO.
Creative is the look and feel that creates a desire to act on the part of
the person visiting the site, and then the interface that lets them take
that action with having to figure out where to click. It is a mix of
aesthetics, usability, download speed and working on the broadest possible
range of computers and browsers.
Metrics are anything used to gain actionable business intelligence, such as
sales data, search terms, e-mail response rates, or even ZIP code search
data. Most important, metrics are used to measure conversion rates and
answer the question, Is this site doing what I want it to do? Is it helping
my business?
About Portent Interactive
Seattle-based Portent Interactive (www.portentinteractive.com) is a full
service interactive marketing and communications agency. Founded in 1995,
Portent helps clients attract visitors and turn them into customers with
strategic consulting, creative and technical expertise, search marketing
and web analytics. Clients include Fairchild Publications
(www.fairchildpub.com), Princess Alaska Lodges (www.Princesslodges.com),
Dessy Group (www.dessy.com), and the International Association of
Machinists and Aerospace Workers (www.goiam.org). For more information,
visit www.portentinteractive.com.
Contact:
Martin Levy
Martin Levy Public Relations
Email Contact
206.851.7256
SOURCE: Portent Interactive