Proficient Systems Inc., a provider of technology that helps companies increase the return on their Web investment by converting more visitors into buyers, today announced Chief Technology Officer Jackson Wilson will participate in a panel discussion titled "Social Computing: Up and Coming Technologies and how to Best Use Them for Your Marketing Mix," at Net.Finance 2006 on April 12th.
The discussion is aimed at helping financial services and marketing executives sift through the new technologies that promise to improve the customer experience, such as RSS feeds, rich media and video, blogs, co-browsing, click to call and live chat. Panelists will share their thoughts on what works and what doesn't, and how companies can integrate these technologies into their current marketing strategies. Wilson will also explore the future role of these technologies in e-commerce and will share success stories from Proficient Systems customers who have generated more online revenue by implementing customer service and sales technology that incorporates real time data mining and Web analytics.
"As the e-business landscape becomes more competitive, companies need to make online customer service acquisitions a priority," said Wilson. "When selling a complex item like a mortgage, consumers are looking for answers to their questions, additional information and most importantly, validation that they are making the best decision. Companies not taking advantage of such technologies are missing a big opportunity to lower abandonment rates and increase transactions."
Who: Jackson Wilson, chief technology officer, Proficient Systems. Inc.
What: Jackson Wilson, along with executives from Huntington Bank,
Jupiter Research and KeyBank, will participate in a panel
discussion titled "Social Computing: Up and Coming Technologies
and how to Best Use Them for Your Marketing Mix." Panelists will
explore the influx of new technologies targeted at the marketing
industry that promise to improve the customer experience and will
discuss what works and what doesn't, which are worth the
investment and which will never be adopted.
Additionally, Wilson will share success stories from Proficient
Systems customers who have generated more online revenue by
implementing a customer service/sales solution that incorporates
real time data mining and Web analytics.
When: Wednesday, April 12, 2006 at 2:30 p.m. MDT
Where: Net.Finance 2006, Sheraton Wild Horse Pass Resort, Phoenix, Ariz.
To attend this conference, please register at:
https://www.wbresearch.com/Secure/netfinanceusa/register.html
Proficient Systems will also host live product demonstrations at booth number 21. To learn about how Proficient System's ProficientSales Server 4.0(TM) helps companies identify and approach customers most likely to buy, please visit http://www.proficient.com.
About Proficient Systems, Inc.
Headquartered in Atlanta, Proficient Systems, Inc. is helping industry-leading companies better monetize their Web presence by converting visitors into buyers. The Proficient solution utilizes sophisticated data mining algorithms to track and analyze the behavior of Web site visitors in real time, and then intelligently approaches visitors with the appropriate sales or service professional based on a company's specific business objectives. Proficient's real-time data mining engine determines the most valuable customers and engages them with chat and collaboration technologies, allowing companies like E*TRADE, Huntington National Bank, CarMax and Siebel to experience increased revenue, improved productivity, and enhanced customer satisfaction.