SiRF Technology Holdings, Inc. (Nasdaq: SIRF), a leading provider of GPS-enabled silicon and premium software location platforms, announced today that it will make a presentation at the UBS Global Communications and Technology 2006 Conference at the Grand Hyatt New York in New York City, New York on Tuesday, November 14th, 2006 at 9:00 AM EST. Kanwar Chadha, SiRF's founder and vice president of marketing, will make the presentation.


The presentation may be heard live on the Internet via webcast by visiting the SiRF Technology web site at http://www.sirf.com beginning at 9:00 AM EST. SiRF Technology suggests you review the site prior to the webcast to ensure that your computer is configured properly. An archived version of the presentation will be available for 90 days after the live presentation from the same link.


Event: UBS Global Communications and Technology 2006 Conference


When: Tuesday, November 14th, 2006


Time: 9:00 AM EST


Where: http://www.sirf.com (click on the UBS Global Communications and


Technology 2006 Conference web cast link)


About SiRF Technology Holdings, Inc.


SiRF Technology Holdings, Inc. develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies, enhanced by wireless connectivity capabilities such as Bluetooth, for high-volume mobile consumer devices and commercial applications. SiRF's technology has been integrated into mobile consumer devices such as automobile navigation systems, mobile phones, PDAs, GPS-based peripherals and handheld GPS navigation devices, and into commercial applications such as location servers, asset tracking devices and fleet management systems. SiRF markets and sells its products in three target platforms: wireless handheld devices, such as mobile phones; automotive electronics systems, including navigation and telematics systems; and consumer and compute devices, including personal digital assistants, notebook computers, recreational GPS handhelds, mobile gaming machines, digital cameras and watches. Founded in 1995, SiRF is headquartered in San Jose, Calif., and has sales offices, design centers and research facilities around the world. The company trades on the Nasdaq Stock Exchange under the symbol SIRF. Additional information about SiRF and its location technology solutions can be found at http://www.sirf.com.


Forward-Looking Statements:


Except for the historical information presented, the Company may make certain forward looking statements at this conference, including, but not limited to, statements regarding the anticipated features and benefits of SiRF's products and technology are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "to," "being," "possible," "may," "addresses," "designed to," "provide," "believe," and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance and should not be considered as an indication of future performance. SiRF's actual results could differ materially from those discussed in these forward- looking statements as a result of risks and uncertainties, including, among others, demand and market acceptance for our products and those of our customers, the market for GPS-based location awareness, risks associated with the semiconductor industry and other risks and uncertainties discussed in the Company's Quarterly Report on Form 10-Q for the quarter ended June 30, 2006 and from time to time in SiRF's SEC reports. These forward-looking statements speak only as of the date hereof. We do not undertake any obligation to update forward-looking statements.


NOTE: SiRF Technology and the SiRF logo are registered trademarks of SiRF Technology, Inc.