Dallas, Texas (PRWEB) July 16, 2006 -- SiSTeR Technologies, Inc., a provider of applications and hosted services for the creation and management of multimedia marketing content for online retail and mobile environments, announced a new relationship with Automart.com to provide VideoCarLot services to their online clients.
The VideoCarLot revolutionizes the pre-owned car sales process by creating a video clip for each car, containing all of the car's options and features. The VideoCarLot enhances the buyers' experience and rapidly provides the necessary information for the final sale.
Automart.com is the world's first car portal to enhance the consumer's experience by adding video clips to thousands of listings. Under the agreement, SiSTeR will create a video clip for each car listing submitted by Automart.com Gold and Gold Plus clients. The clips will be published on the car detail page.
«Dealers are able to attract additional potential car buyers to their listings by adding multiple photos on 3rd party advertising sites,» says Melanie Kovach, General Manager for Automart.com «but now on AutoMart.com - dealers can shorten the period of time between consideration and purchase by enhancing a users shopping experience with video clips.»
In the near future, Automart's clients will be able to upgrade those clips by adding a short video advertisement to the front and back of each clip (Wrappers) and obtain a premium position by playing those clips on the search results page using SiSTeR's propriety Zoomers. «More and more car buyers are searching the web before taking a step onto a dealer's lot,» says Melanie Kovach. «The enhanced VideoCarLot package enables the dealer to differentiate their business by combining the power of TV with the Web at a fraction of the broadcasting industry costs.»
The agreement calls for SiSTeR Technology to create video clips using data provided by Automart.com in a fully automated mode. The video clips will then be played back to the user via SiSTeR's proprietary Zoomer Technology, embedded in the search page or via a link on the details page of every car.
AutoMart.com™ is the Internet's largest automotive website featuring new, used and certified pre-owned car listings exclusively from automobile dealers. With a database of over one million cars for sale, AutoMart.com showcases listings provided by Auto Mart® Magazine, Harmon Autos, Auto Deals, Truck Mart, Auto Mercado and Diablo Dealer. AutoMart.com is owned and operated by United Advertising Media a division of Trader Publishing Company.
About SiSTeR Technologies
SiSTeR Technologies, Inc. is a provider of applications and hosted services for the automated creation and management of multimedia marketing content for online retail and mobile environments. Pic2Vid™, the company's flagship product, is a low-cost, web-based solution that automatically generates streaming video content with voiceovers from digital photos and text, enabling Internet retailers to dramatically increase conversion rates by enhancing each product and listing with dynamic, attention-grabbing video clips. SiSTeR markets Pic2Vid directly to retailers as well as through selected resellers and strategic channel partners.
The VideoCarLot is a customized version of Pic2vid combining the video clips, the specification and static pictures of each vehicle with the «contact me» form all presented in a compact layer called the Zoomer that floats over the inventory list. This creates the first ever «one-click-to-contact» process.