Sony of Canada Ltd., Canada's leading electronic and computer products solutions provider for consumers and business, today announced the latest addition to its popular family of Walkman(R) MP3 digital music players, which combine cutting-edge, compact styling with unparalleled battery power.
With quick-charge functionality giving three hours of battery life in just three minutes, Sony's new Walkman MP3 digital music players offer one of the fastest battery recharges on the market. The new Walkman MP3 player also boasts an unrivalled playback facility, with up to 28 hours playback when using the ATRAC3 format or 27 hours with MP3 format, based on Lithium-ion rechargeable batteries.
The new Walkman MP3 player has built-in flash memory, organic EL display, time/calendar display and FM tuner and comes in three models - the NW-E002, featuring 512 MB (megabytes) capacity; the NW-E003, featuring 1 GB (gigabytes) memory; and the NW-E005, featuring 2 GB storage. The NW-E003 and NW-E005 models are available in lime green, violet, pink and silver. The NW-E002 model is available in pink and silver.
"With its unique, compact style, FM tuner and organic EL display, the latest Walkman MP3 player is a high-quality, economical and no-compromise portable listening device for students, in particular," said Danny Okita, Product Manager, Personal Audio, Consumer Audio Visual/Information Technology Group, Sony of Canada Ltd. "Its built-in memory will hold hundreds of songs and its unparalleled battery power means consumers can listen to it for a couple of days at a time before having to re-charge the battery."
The Walkman MP3 player is compatible with most commonly used digital music formats, like MP3, ATRAC and unsecured WMA files. It offers easy download capabilities by direct connection through the USB (universal serial bus) port. Each player comes with the latest SonicStage 3.4 software version for easy music management and transfer of listeners' favourite tracks.
The Walkman MP3 player offers a new range of optional accessories, including neck strap headphones, protective case, and an armband case for listeners on-the-go; all available from the end of this month.
Key features of the product include:
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- Ultra slim and compact body - measures just approx 79 mm (millimetres)
and weighs approx 25 g (grams);
- Rechargeable battery with stamina of 28 hours during continuous
playback in ATRAC @ 132 kbps (kilobits per second) at Super power
save mode;
- Quick-charge feature: three hours battery life in just three minutes
charging and one hour for full charge during continuous playback in
ATRAC @ 132 kbps (kilobits per second) at Super power save mode;
- Direct USB with high-speed transfer;
- Sports timer function;
- 5-band Equalizer;
- Bright and clear one line dot matrix organic LED (light emitting
diode);
- ATRAC, MP3 and WMA (non DRM) compatible; and
- FM Tuner with MHz (megahertz) range from 87.5 - 108.0.
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The NW-E002, NW-E003 and NW-E005 Walkman MP3 digital music players are available today at manufacturer's suggested retail prices (MSRPs) of $99.99, $149.99 and $199.99, respectively.
About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support 77 Sony stores and a network of more than 500 authorized dealers across Canada.
For further information: please visit us at www.sony.ca, www.thesonystore.ca, www.sonybiz.ca or www.sonystyle.ca, Sony's product information and e-commerce Web site, or contact: John B. Challinor II APR, General Manager, Advertising & Corporate Communications, Sony of Canada Ltd., (416) 495-3740, john_challinor@sony.ca; Sarah Hatfield, Account Coordinator, Technology Practice, Silverhammer Public Relations, (416) 324-2024, Ext. 7, sarah_hatfield@silver-hammer.com