Washington Technology, the premier magazine for government contractors, will begin its 21st year of publishing with a brand new format and an expanded range of online publishing initiatives. Both will maintain the magazine's leadership in providing the most effective media for technology advertisers to reach the government market.
Washington Technology, edited for senior executives as well as program, technology and business managers at systems integrators and value-added resellers focused on the government market, reaches 40,100(1) such individuals in print and another 117,000(2) monthly online at its web site.
In print, Washington Technology will convert to a magazine size offering a fresh, contemporary design and a retooled editorial environment. The magazine, to be published 20 times per year, will provide expanded analysis, context and depth to its award-winning coverage of the government market. The new design will highlight an increased emphasis on stories that readers can use to better serve their customers, improve company performance, and strengthen their careers.
Enhanced editorial content will include:
* Need-to-Know. Revamped news briefs offering a roundup of recent market
developments and resources to help business leaders focus on critical
issues. Included will be unmatched coverage of the hottest procurements
in the federal, state and local markets, the latest mergers and
acquisitions, and comings and goings of people in the government market.
* News and Analysis. This is where Washington Technology has built its
reputation as the leading source for information on procurement and
mission development in the government at the federal, state and local
levels.
* Online@washingtontechnology.com. A guide to new and upcoming stories and
features on our web site, including e-seminars, online forums and other
web-only content.
Online, Washington Technology will re-launch its web site, http://www.WashingtonTechnology.com, with a bold new design and fresh navigation features. The design will pull together the vast amount of information Washington Technology generates online and in print.
http://www.WashingtonTechnology.com will boost news coverage with more daily stories on contract wins, mergers and acquisitions, personnel, and governmental actions of interest to Washington Technology's readers. Washington Technology will also deliver its content in new and convenient formats, including electronic editions, a broader line of e-letters, and mobile formats designed for handheld devices. The first of these initiatives, the launch of Washington Technology Mobile in October, allows readers to access Washington Technology content on their handheld devices in an optimized format.
Washington Technology will add four online editorial e-seminars connected to special issues, including the Mergers & Acquisitions Report, the Small Business Report and the Top 100 issue. These online conferences will enable readers to interact online with leaders in the government market.
2007 also marks the year in which Washington Technology steps up its in- person events with an expanded calendar of Solution Series breakfast events and the Top 100 conference. These events, typically drawing 200-300 attendees, offer participants the chance to learn from industry leaders and also to meet and network with their peers.
"Whether you are targeting people online, in print or face-to-face, Washington Technology delivers the integrated marketing vehicles to penetrate the $131 billion(3) government market," said Thomas R. Temin, Executive Vice President and Editor-in-Chief for PostNewsweek Tech Media, the magazine's publisher.
PostNewsweek Tech Media, a subsidiary of The Washington Post Company (NYSE: WPO), is the premier media company in the government technology community. PostNewsweek, with a rich tradition of over 25 years of award winning journalism, offers national publications-Government Computer News, Washington Technology, Government Leader and Defense Systems-Web sites, trade shows such as FOSE, and other conferences serving the government IT market. For more information, visit http://www.postnewsweektech.com.
(1) BPA Statement June 2006.
(2) Publisher's Own Data.
(3) INPUT
